Engaging Employers Effectively with the Mission of Adult Education

Employers are a key target audience for adult education programs to garner support in work-based learning activities and placements for adult learners. But, research reveals that employers are a challenging audience to engage. In a recent national study funded by Business U, up to 72 percent of workforce and education employer-facing practitioners surveyed indicated that businesses are not giving them the buy-in needed to fulfill their mandate. This is due in large part to a transactional approach when engaging business and industry in adult education. This webinar applies relationship development principles to the world of adult education to build transformational relationships that bring businesses to the table to participate actively in sector strategies, curriculum development, and work-based learning opportunities for students. This session assesses your current business engagement practices using Business U